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6+ Key Braze Event Properties You Need

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event properties braze

6+ Key Braze Event Properties You Need

In Braze, customized attributes hooked up to occasions present granular information about person actions inside a cellular or internet utility. For instance, a “buy” occasion may embody attributes like “merchandise title,” “worth,” and “forex” to offer a whole image of the transaction. This wealthy information set permits for extremely focused person segmentation and customized messaging.

Leveraging these granular particulars permits entrepreneurs to create dynamic person segments primarily based on particular behaviors and preferences. This results in extra related and efficient campaigns, improved person engagement, and in the end, higher enterprise outcomes. Traditionally, less complicated analytics platforms provided restricted occasion monitoring, hindering the power to know nuanced person habits. The evolution to wealthy occasion attribute monitoring has considerably enhanced the sophistication of buyer engagement methods.

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9+ Best Braze Custom Event Properties & Examples

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braze custom event properties

9+ Best Braze Custom Event Properties & Examples

Throughout the Braze buyer engagement platform, attributes hooked up to particular person actions permit for granular segmentation and customized messaging. As an example, when a person completes a purchase order, information such because the bought merchandise’s title, value, and class will be captured and related to the acquisition occasion. This detailed info empowers tailor-made communications primarily based on particular person person conduct.

This degree of detailed information assortment permits for more practical focusing on and personalization. By understanding the nuances of person interactions, entrepreneurs can create extremely related campaigns that resonate with particular person customers, driving engagement and conversions. Traditionally, such individualized communication relied on broad demographic information. The power to leverage these particular attributes represents a big advance in focused advertising capabilities, enabling a shift from generic messaging to extremely customized experiences.

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7+ Best Braze Canvas Entry Properties & Examples

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braze canvas entry properties

7+ Best Braze Canvas Entry Properties & Examples

Inside Braze Canvas, the attributes related to a person’s entry level dictate the personalised person journey. For instance, a person clicking a particular hyperlink in an electronic mail might need totally different entry attributes in comparison with a person getting into from a push notification. These attributes might embrace the marketing campaign supply, the particular message variant, or any customized knowledge handed on the time of entry.

Leveraging these individual-level entry traits permits for extremely tailor-made experiences throughout the Canvas. This dynamic segmentation facilitates related messaging and optimized person journeys, in the end driving elevated engagement and conversions. Understanding these attributes supplies a granular stage of management over person movement, enabling entrepreneurs to react in real-time to particular person behaviors and entry factors. This stage of personalization was not at all times doable with older advertising and marketing automation instruments, showcasing the evolution towards individualized buyer experiences.

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